Market Report, "Wine in Spain", Published
During 2013, sales of wine in Spain were influenced by 2% increase recorded in the average off-trade unit price, which had the effect of discouraging many consumers from purchasing wine in retail outlets. In addition, sales of wine through the on-trade channel continued to decline, falling by 6% for the second consecutive year despite the strong performance of vermouth. Another factor influencing the poor performance of wine in Spain is the declining interest of young Spanish people in wine...
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