New Market Study, "Colour Cosmetics in Sweden", Has Been Published
According to the trade magazine Kosmetik, the majority of women in Sweden feel clumsy and amateurish when it comes to applying colour cosmetics. The free time available for putting on colour cosmetics is also decreasing due to busier consumer lifestyles. These trends are having an effect on colour cosmetics in Sweden, with products that are easy to put on and that are multifunctional increasing in popularity. These include BB creams and CC creams and Clinique's Chubby Stick lipstick with balm.
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