New Market Research Report: Jeans in Thailand
Womens and mens jeans encountered the impact of the economic slowdown regarding weaker purchasing power. Overall jeans in Thailand posted 8% current value growth in 2013, down from 14% in 2012. Thai households that are involved in first car tax rebate campaign cut their spending on luxury and fashion products including jeans to ensure the fulfilment of their debt obligation, with some consumers opting for lower-tier jeans in wholesale malls or flea/day markets instead.
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