New Market Research Report: Dried Processed Food in the United Kingdom
Dried processed food was once again supported by a widespread desire for convenient products, with retail value sales up by 3% in 2014. In rice, microwaveable ready-to-eat rice performed well in 2014. This more than compensated for the decline in sales of dry rice, with discounters and supermarkets such as Lidl, Tesco and Sainsbury's selling basic varieties of white rice for GBP0.40-0.45 per kg. Dessert mixes meanwhile continued to benefit from the popularity of home baking in 2014.