Recent Study: Home and Garden Specialist Retailers in Finland
Home and garden specialist retailers saw a disappointing performance in 2014, suffering from maturity and intense competition. An uncertain economic climate in 2013 and 2014 also constrained sales, encouraging consumers to postpone investments such as new furniture or refurbishing their homes. Consumers also increasingly compared prices, opting for the more affordable products often found in larger chained operators. To an extent sales also migrated to internet retailing.