Now Available: Frozen Processed Food in Peru
Peru is the country with the second-lowest per capita consumption of frozen processed food in Latin America. This situation can be explained by several factors. Firstly, Peruvian consumers are used to preparing their meals using fresh food daily purchased within traditional grocery retailers. Fresh food not only carries lower unit prices than frozen processed food, but is perceived to have a better flavour and contain more nutrients. Secondly, a lack of freezers in rural or lower-income areas...
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