"Regional Opportunities: Standard Lager and Beer Alternatives" Published
Brewers witnessed stagnant or declining volume sales at the global level in 2013, and this has been the case for some years following the financial crisis within the last decade. This briefing highlights some of the main regional trends or strategies that brewers are utilising or can utilise to offset the beer market's dismal performance. The briefing will present some of the inter-regional lessons that brewers can apply to initiate positive growth again.
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