New Report Available: Fast Food in Ireland
Fast food in Ireland recorded good positive growth in 2013 driven by several factors, including economic recovery supported by improving levels of employment and increasing consumer confidence, however the overriding driver to growth was value for money, with operators responding to consumer demand through delivery of meal deal options, reduced prices and a continued focus on extending the customer base beyond the traditional fast food consumer. This was achieved through a variety of tactics, most notable of which includes responding...
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