Specialty Coffee Daily Consumption Increase in 2015 Reports TraceGains
The growing trends in specialty coffees was highlighted in TraceGains' recent blog. Chelsey Davis, TraceGains' Digital Specialist noted that the National Coffee Association's National Coffee Drinking Trends market research showed daily consumption of espresso-based beverages and regular coffee made with gourmet coffee beans is up to 34%, compared to 31% in the 2013 data, and daily non-gourmet coffee drinking is down 35% from the previous year's 39%. Leading the consumption of specialty coffee drinks are 25- to 39-year-olds, 42% of...
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