Now Available: Chilled Processed Food in the Netherlands
Chilled processed food in the Netherlands remained under pressure during 2014 as further declines were recorded in both volume and value terms. This negative trends can be attributed to both the lack in consumer confidence and changing consumer behaviour. Chilled processed food is regarded by many Dutch consumers as inherently superior in terms of quality and freshness to other types of packaged food, but this also means that consumers tend to view chilled processed food as relatively...
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