Refrigeration Appliances in France - New Market Research Report
The biggest hindrance to growth in refrigeration appliances in 2014 was a general decline in households purchasing power, resulting from earlier tax increases and rising unemployment. Frequent price-related incentives offered by various players did not manage to counter the volume decline; a paradox which can be explained by highly thrifty households which preferred to wait for further price declines before buying, as the price index in France remains on a strong deflationary trend. The high penetration rate of fridge-freezers and...
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