Newly Updated Market Study, "Home Video in Portugal", Is Now Available
Home video has experienced a volume sales crisis in the Portuguese territory. After the digital switchover which boosted sales of televisions over the 2011-2012 period, the category decayed exponentially over 2013, and in 2014, the dropping tendency subsisted. According to specialists, the approximately 67 month-estimated replacement cycle of these products is responsible for this negative tendency. With televisions being the category with the largest penetration and influence within overall...
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