Ice Cream in Costa Rica - New Market Report
Ice cream benefits from approved free trade agreements, which have paved the way for international brands to compete within the local market, such as Nicaragua, Guatemala, the US (US bestseller brands) and even Italy, in the case of premium alternatives, such as handmade gelato. Given this scenario, and the stronger penetration of smaller value-for-money brands throughout traditional and modern grocery retailers, the leading manufacturers have been forced to apply different measures to maintain...
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