Snack Bars in Belgium - New Market Study Published
Most products in snack bars have a problem: compared with countries such as the UK, snack bars are not popular in Belgium, apart from energy and nutrition bars. This lack of interest is believed to be due to the strong loyalty to biscuits and chocolate in Belgium. The category was again strongly affected by the disappointing performance of breakfast bars and the sudden acceleration of the disengagement of Mondelez International from granola/muesli bars in 2014.
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