Market Report, "Drinking Milk Products in Brazil", Published
During 2014, drinking milk products recorded current value growth of 10%, with sales reaching R$31.6 billion. This performance was mainly driven by the rise in the price of raw milk and the launch of new products focused on health and wellness that are positioned as premium products. Drinking milk products also continues to follow the same growth trend perceived in 2013, with the area posting double-digit growth.
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