New Market Report: Store Cards in Denmark
Store cards recorded growth according to all parameters over the review period, including in 2014. The number of cards in circulation grew by 2% in 2014 to reach 853,800 cards. The value of transactions increased by 2% to reach DKr8.9 billion, while the number of transactions grew by 1% to reach 21 million in 2014. Store cards are known as retailer cards and operate under the pay-later concept, which is widely accepted by consumers in Denmark. Some store cards provide...
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