Spreads in Costa Rica: New Research Report Available at Fast Market Research
Giving the ongoing economic polarisation, spreads manufacturers have applied the deepest levels of segmentation, especially in honey and jams, which are the most popular products amongst locals. On the one hand, the offer of health-orientated listing ingredients (Splenda sweetened, lower sugar content, no artificial ingredients) and new product developments (exotic flavours, certified organic, added cinnamon and differentiated positioning) have continued to become popular among higher-end...
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