Toys and Games in Romania - New Market Report
The Romanian toys and games market remained one of the best performers and one of the most dynamic in Eastern Europe in 2013, similar to previous years. Sales were also favoured by the economic recovery which rebooted consumer confidence. Higher expenditure per child, an increasingly rich product offering and improved access to relevant distribution channels, but also the relatively young nature of the market stimulated sales of toys and games. Video games profited even more from the escalating...
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