Calculating Consumer Demand Forces Retailers to Rethink Fulfillment Strategy
Forecast Errors newsletter reported that in today's omni-channel environment, calculating demand is more challenging than ever. The huge growth in online shopping (and expensive delivery costs) has forced retailers to rethink fulfillment strategy. Retailers are trying to deliver items to online shoppers as quickly as possible, and to do this efficiently, they are beginning to turn stores into mini-fulfillment centers. Often, it is faster and less expensive to fulfill an order from a local store, rather than from the distribution...
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