Demanding Young Customers Drive Highly Customized Products
Young consumers insist on speed of delivery, quality, and value — they also prefer products that are highly customized. The millennial generation (born between 1981and 1998) in particular, is accustomed to "on demand" access to information, products, and services, creating a highly self-focused generation with expectations for instant gratification and personalized attention. This generation has grown-up with continuous internet access, online shopping, and companies like Amazon and Pandora, which anticipate their preferences and make suggestions based on past searches and...
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