SMS Segment Pushes Growth of Mobile Advertising Market, Generates 90% of Total Revenue
The global mobile advertising market has been presenting a promising upward growth graph, which can be attributed to the rapidly accelerating adoption of smartphones and tablets around the world. According to market analysts, approximately 90% of the adults in the United States own a mobile phone, out of which around 60% are smartphones. The Mobile Marketing Association (MMA) states that in the foreseeable future, smartphone penetration in the U.S. will expand and become 80%.
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