Pcdata USA Reports Shift from E-Commerce to Brick and Mortar Retail Challenges
Pcdata USA reported the shift from e-commerce to brick and mortar retail is not easy. The brick and mortar expansion offers both potential benefits and pitfalls. On the benefit side, it removes the barrier for the shoppers who are leery of buying online, without trying on an item for sizing and feel. On the pitfall side, many online retail companies assume that because they are successful online, they will be equally successful in a store environment. While online shopping is...
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