The Impact of Low-Price Smartphones on Small and Medium Area Panel Industry - Market Research Report
The knockout success of Xiaomi phones in 2014 coupled with the reduced subsidies from telecom operators for smartphone buyers as result of the government's adjustments to tax policy have both significantly affected decisions of Chinese smartphone vendors when it comes to product planning and high C/P ratio marketing strategy. As a result, vendors have been rushing into launching sub-brands for their e-commerce platforms.
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