Beer Industry in Brazil Industry Shares, Size, Trend, Analysis, and Forecasts to July 2015
The craft beer movement continues to grow and although it still does not represent a threat to the major players in the sector, these brands have started acting by partnering with craft beer producers or launching products that directly compete with craft beers. On the other hand, beer drinkers do not see craft beer exactly as premium, leaving the difficult task of craft brewers convincing them their products are worth the higher price.
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