Recent Study: Tissue and Hygiene in Japan
Retail tissue and hygiene recorded positive current value growth for the second consecutive year in 2014. This healthy sales expansion was derived from the ageing population, increasing female employment and a surge in demand for nappies/diapers/pants. Japan's ageing population is positively influencing growth in incontinence, with particularly strong value growth recorded in light incontinence thanks to rising sales among elderly men. The improved female employment rate led to higher...
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