Report: China and India Exhibiting High Growth Potential for Bank assurance
Bancassurance, or bank insurance model (BIM), refers to an arrangement wherein insurance products are sold through banking channels via tie-ups. This is the result of the amalgamation of a bank and an insurance company aiming to reach out to a wider customer base. The concept originated in Europe in the 1980s and has now become popular the world over. Consolidation in the financial services sector is resulting in bank assurance becoming vital to the growth of the overall financial services...
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