Market Report, "Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Connectivity", Published
People are looking to connect more with family and friends, with feelings of stress and hectic lives rife. They are looking for an increasing number of quality moments and seek the enjoyments of the finer things in life. Alongside this, and just as importantly for some, establishing a connection with brands is crucial, with brands looking to capitalize on this by forming deep and long-lasting connections with consumers early on. It highlights the need for consumers to feel connected and...
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