Shopper Targeting: How to Turn Consumer Insights Into in-Store and Online Success
Routine and inertia in shopping habits is preventing people from finding new products that meet their needs. Consumers want to live healthier lifestyles, try new experiences, get better value for money, and support ethical brands. However, their shopping habits often get in the way of finding products that meet these needs. Retailers and brands need new strategies to break through shoppers? busy lives, their reluctance to try new products, the routine and inertia in their shopping habits, and their lack...
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