New Market Research Report: Tissue and Hygiene in Singapore
Tissue and hygiene saw a slightly stronger current value growth in 2014 than 2013. Increased raw materials' costs, particularly paper, were passed on to consumers by manufacturers, though the overall impact was offset by aggressive promotional activities. Demand for convenient tissue and hygiene products also gained prevalence. Categories such as sanitary protection and nappies/diapers/pants also witnessed consumers trading up to premium products for the perceived greater benefits in order to...
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