"Retailing in Mexico - Market Summary and Forecasts" Published
Despite the volatile economic conditions, retail sales continued to grow in Mexico following the 2009 recession. Retailers across channels have been rapidly expanding their store count to take advantage of the growing middle income households in Mexico. A large young working population with an increasing number of women in the workforce will continue to generate more disposable income. This increase in disposable income will drive aspirational consumption among Mexican consumers, a behavior further fuelled by discounts and promotional offers.
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