Mass Personalization to Serve Increasingly Demanding Consumers - Product and Branding Strategies: ResearchMoz
Personalization offers an important growth area for brands across Food, Drinks and Cosmetics & Toiletries. However, the right Personalization strategy is needed or brands risk personalizing products in a way that will only interest a niche audience. As consumers become overwhelmed and fatigued with the abundance of products presented on retail shelves, manufacturers need to come up with ever more unusual and eye catching products and experiences in order to differentiate themselves. In food and beverage, personalization should be used...
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