Consumer and Market Insights: Spirits Market in Turkey - New Study Released
The Turkey' Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Specialty Spirits category will have the largest volume share while Brandy will be the fastest growing category during 2014-2019. Increasing levels of urbanization and rising employment rates in Turkey will stimulate consumer demand for imported and premium quality Spirits. In addition, rising taxes on Raki (the national drink) is shifting the consumer preference towards imported Spirits, and consequently, the manufacturers are...
View full press release