Recent Study: Private Label in Food: Assessing Growth, Category Development and Strategies
This briefing examines developments in private label in packaged food, covering private label sales growth in key markets and categories. While private label remains mostly confined to developed markets, it is gaining traction in some emerging markets. The briefing also describes examples of strategic shifts in the positioning of private label ranges by retailers away from a price-based model to more sophisticated segmentation, as well as future growth opportunities for private label.
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