Survey of China Outbound Meetings, Incentives, Conferences, Exhibitions (MICE) Tourism Market to Europe & Forecast
China has witnessed rapid expansion of the outbound MICE tourism market. Chinese MICE tourists market in European region, Russia accounts for the highest share. Germany is the second leading country in 2014 being followed by France in the same year. Italy and Switzerland are competing closely with each other to grab maximum share of the pie. United Kingdom stands at the last position in terms of MICE tourists spending.
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