Just Published: "Consumer Health in the United Kingdom"
Consumer health saw slow current value sales growth at the end of the review period, with many products being mature. While a strong health and wellness trend in the UK is benefiting some product areas, it is also resulting in a growing number of consumers attempting to reduce their use of OTC for symptomatic relief. Many consumers are seeking to improve their underlying health rather than opting for OTC, whether via dietary and lifestyle changes or vitamins and dietary supplements,...
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