New Market Research Report: Global Spirits: Slowing but Still Offers Opportunities
In 2013 and 2014, global spirits volume growth slowed markedly. Since the great recession, emerging markets had been the main growth driver of both local and international spirits brands. However, as these economies have slowed and many Western markets still struggle for growth so has the overall category. The briefing looks at the slowing of growth, but also the different opportunities to expand in both mature and emerging markets.
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