Anti-Counterfeit Food Packaging Market - Industry Analysis, Growth, Trends, Forecast 2024
The malpractice of introducing counterfeit products is severely affecting the global food industry, causing legitimate and well-established brands tangible and intangible losses. Such unethical practices affect the revenue of food companies and also creates distrust towards brands among end-users. Major players in the global food industry are constantly striving to remove counterfeit products from their supply chain, as these affect their sales revenue, thus impacting profits. Besides this, poor quality of counterfeit products affects respective brand image of various companies...
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