Global Programmatic Advertising Spending Market Is Expected to Grow at a CAGR of 20.56%, over Forecast 2016-2020
The global programmatic advertising spending market to grow at a CAGR of 20.56% during the period 2016-2020. Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publishers content loads in the browser. The publisher may find information of the user in its data management software. The publisher sends the available information to its ad server and requests to know...
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