At a CAGR of 21.33%, Global Mobile Analytics Market to Rise over the Forecast 2016-2020
Mobile analytics is used to analyze the mobile website traffic like traditional analytics. It involves the use of data collected as visitors access a website from their mobile devices. It helps to determine which mobile marketing campaigns work best for the business and which aspects of the websites work best for the mobile traffic, including mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.
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