Mass Affluents: Product Holding and Preferences in Australia - New Study Released
The Australian mass affluent segment is very savvy when it comes to managing their finances. Compared to retail consumers, mass affluent also have greater liquidity, allowing them to take advantage of their extra cash to maximize returns and reduce cost through their financial product holdings. In general, mass affluent are sensitive towards APR and will shop around for financial products or use a combination of products that give them the best return.
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