Widespread Acceptance of Yogurt as a Healthy Snack Will Augment Demand for Yogurt in North America, Reports TMR
The North America yogurt market is highly competitive with leading players focusing on product differentiation and innovation. With an intent to capture more market share, players are striving to achieve reduced product pricing through innovation, states a new report by Transparency Market Research (TMR). Yogurt manufacturers such as General Mills, Groupe Danone S.A., and Chobani have entered into long term contracts with dairy suppliers, ensuring the uninterrupted supply of milk and other ingredients for the production of yogurt.
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