Mobile LBS Market in Southeast Asia to Grow at a CAGR of 62.12% over 2015-2019
LBS uses the positioning capabilities of wireless applications to deliver innovative services to mobile device users. LBS offers a cost-effective engagement with these users. LBS uses GIS technology and the internet to track a users location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events,...
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