Leading Beverage Manufacturer Turns to AFS Technologies to Monitor Coupon Usage in Foodservice Channel
A leading beverage manufacturer asked AFS Technologies for help in establishing a way to gain insights into their operator customers by monitoring coupon usage in the foodservice channel. Their main motivator was to micro-target customers to alter spending behavior without having to commit to long-term trade funding. Coupons, like other trade spend, permanently drive consistent brand commitment and loyalty towards products. What makes coupons a more unique trade vehicle is that they allow for very specific targeting and have been...
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