Anti-Counterfeiting Market: Industry Perspective, Comprehensive Analysis and Forecast, 2015–2021
The packaging of the product is of similar importance as that of the product itself. Packaging brings the unique identity to the product and represents the brand under which it is being sold. Counterfeiting is an act of having a fake imitation of something which is already established. Thus, anti-counterfeiting is an important concern. It can save the brand from other fake imitations which may hamper its growth.
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