New Release Targets Highest Demographic of Mystery Readers
Statistically, women buy the most books; they also read the most mysteries. A survey of 1,056 found 65 percent of mystery readers were female. Commissioned by Sisters-in-Crime, the Bowker PubTrack 2010 survey also found 71 percent were over 50 years old, 15 percent were in their 40s, and 14 percent were 39 years old or under. A Northwest writer, Donna Bjorklund, has positioned her new release, Murder Blooms at Night (Redemption Press) to attract the attention of this segment of...
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