Revenue Management Market: Increased Take-Up by Savvy Companies Boosts Growth in North America
Revenue management, also called yield management, refers to a form of disciplined analytics that allows capacity-constrained industries to optimize product availability and profitability by predicting consumer behavior and allocating the right product to the right consumer at the right time and price. Concepts of revenue management can be applied to virtually all industries that have products or services which can be sold in advance, have inconsistent patterns of demand, are capacity constrained, and service at low marginal service charges. Understanding...
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