Email Marketing Industry Anticipated to Get Its Hands on the King's Seat in Respect of Market Growth
The global email marketing market is witnessing a shift in the principal business goal of email marketers, from customer acquisition to brand awareness. Although the goal of drawing in new customers was at the top of the minds of most marketers in 2016, increasing brand loyalty has topped the charts in the following year. Attractions such as emojis in the subject line and on-the-spot purchase features such as Buy Now buttons are making the cut in the email marketing industry.
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