Global Breakfast Cereals Market: Rising Preference for Convenience Foods to Boost Growth, States TMR
The global breakfast cereals market appears to be consolidated in terms of competition. An intense degree of rivalry exists between the key market players because of low switching costs and lack of diverse products. The top three companies, Cereal Partners, General Mills, and Kellogg's, held 50 of the total market in2012 in terms of value, states a recent study by Transparency market Research (TMR).
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