Generic Drugs Market Research Report by Regional Analysis - North America, Europe, Asia Pacific, Latin America, Middle East & Africa : Forecast 2018
As patent expiry looms, branded drug manufacturers can hardly focus on extending the lifecycle of products. The market for generic drugs therefore, has expanded and it is expected to flourish tremendously, especially between 2012 and 2018. Generic drugs are medications that have the same chemical composition and possess similar performance characteristic to its branded variants. Unlike blockbuster or branded drugs, generic drugs are marketed by the name of its chemical sans marketing titles.
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