Global Programmatic Advertising Spending Market to Grow at a CAGR of 20.56% During 2016-2020 - ONE by AOL, BrightRoll, SpotXchange, Tremor Video
Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publishers content loads in the browser. The publisher may find information of the user in its data management software. The publisher sends the available information to its ad server and requests to know whether there is an available ad campaign that can target the user. If there is a campaign...
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